Does your Web Hosting Impact your SEO Ranking?

As you browse around the web, you might come across a term that’s often a buzzword in the digital marketing space. SEO or Search Engine Optimization is a process of optimizing your website’s visibility through organic search engine results.

There are several factors that affect a site’s SEO ranking, including the web hosting plan you choose. Yes, you heard that right. Your SEO strategy doesn’t only start with just keywords. It also includes finding the right web host to improve your chances of increasing your web presence.

 

Website Speed

Fast and responsive websites are a clear favorite among search engine giants such as Google. And it makes sense because nobody wants their time wasted waiting for a slow website to load. Slow-loading websites have an adverse effect on user experience–making it difficult to climb up the top page of the SERPs.

A lot of things can slow down a website, from bulky CSS and HTML codes to heavy media file sizes. Your choice of hosting plan, whether it’s shared or a dedicated server plan will determine the speed of your site.

While a shared hosting plan is a fairly common and good choice for startups and personal blogs, it might not work best for high-traffic sites. That is because you are sharing hosting resources with thousands of other clients on the same server.

To know your website’s current speed, check out Google Search Console and AlexaThese are two of the best, free analytics tools to evaluate your site stats.

Server Location

While server location may seem insignificant for SEO, it doesn’t hurt to choose a web host near your location.

Or, at least find one that offers a Content Delivery Network. CDN is a network of geographically-distributed servers that deliver web pages and other content based on the user’s geographic location. It allows a faster and easier access to high-traffic websites.  

This is especially true if you have a local business that targets an audience in your region. So, if you have clients in Singapore, it’s a smart choice to find a web host whose servers are based in Singapore.

Security

There’s no denying that the online world is a dangerous place– with spams, malware, and cyber attacks preying on unsuspecting victims every day. 

A reliable web host understands the importance of web security. Hence, they invest on solid security features that thwart and safeguard against these common threats. Make sure that your web host updates all their software, regularly scan for malware and viruses, stores passwords securely and provides smart spam controls.

In 2014, Google announced that implementing HTTPS or adding an SSL certificate to your website can earn you a minor ranking boost on the SERPs. However, they counted it as a lightweight signal compared to other signals (e.g. quality content) in the ranking algorithm.

Although web security might carry a little impact on SEO ranking, we recommend you don’t neglect it. Think of the loss in trust from your customers and the revenue loss your company would incur when your website is breached.

 

Uptime and Downtime

Having the best speeds will mean nothing if your website is always down. Downtime refers to the amount of time a website is unavailable because of some technical issues with its server.

Websites may soon find themselves penalized if this problem persists. Keep in mind, search spiders may crawl sites few times a day. If these spiders crawl your website during downtime, they may flag it as unreliable and downgrade your search rankings.

Search engines only display reliable websites to help maintain the quality of search results. Ideally, you will want a web hosting provider to offer 100% uptime, but, such downtimes are sometimes unavoidable. So, opt for a web hoster that guarantees a minimal 99.9% uptime and uses reliable, high-performing servers.

 

Beyond SEO

When optimising your site for SEO, it’s also worth considering who you’re hosted with. A reliable web host can help you boost your site’s online visibility by ensuring that you enjoy faster speed, robust security, and availability.

If you want to boost your SEO ranking, then by all means, don’t ever compromise quality by going with an affordable web host. Here at IT Works Internet, we truly understand your need for a versatile web presence that truly speaks your brand.

We offer unmetered data transfer, weekly backups, generous disk space and a whole lot more. To know how we can boost your SEO ranking through hosting plan, contact us at (65) 6720 1802 or email us at support@iwi.com.sg. Our web hosting specialist will be more than happy to assist you.

IWI 24/7 Web Hosting Service

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