Responsive web design is being hailed as the new best thing when it comes to creating multi-device website experiences.

Using responsive web design, the website is created in such a way that it easily adapts both the layout and interface to meet the specific needs of the person using the website at the time. This is achieved using CSS3 media queries, media that is flexible and fluid grids.

The main aim of responsive web design is to make the website user-friendly. The other available options in making websites user-friendly include making a mobile site for the main page and several other techniques. Before you decide whether to use responsive web design or not, you need to take time and learn about its pros and cons.

The Pros

Use Of A Single Code Base

Normal websites and mobile sites for other sites are normally written using operation system application codes. However, responsive design sites are written in HTML5 and CSS3. As a result, it is easy to distribute content on most device makes and models without the need to create several separate apps. The absence of apps automatically means that the cost of running such a site will be very much lower than the other types of sites in the long run.

The Website Is Device Agnostic

Responsive websites are made in a way that makes them easy to access using the browser of your device. This cuts out the need to download an app, install supporting software or configure anything. This means that the user will not go through the inconvenience of missing out on the experience because they do not have the appropriate apps installed. The sites work with iOS, Windows, android and the many other operating systems.

The SEO Advantage

Do you know that when you have a separate mobile site attached to your website, there are separate folders for the desktop files and the mobile files in separate sever directories? When search engines such as Google are looking at these files, they mistake it as duplicated content. This leads to poor ranking. On the other hand when you use responsive web design, there will be no need to duplicate folders and create what could be seen as duplicated content. This leads to better rankings by the search engines.

The Website Is App Store Agnostic

Everyone that uses Android and iOS understands how complicated and at times infuriating the app stores can be. There are app store rules to adhere to and at times, apps will be discontinued or removed from your device for the most obscure of reasons. Responsive websites are created in a way that their operations are completely independent of the app stores. As a result, you will not have to deal with the inconveniences that come with apps.

The Cons

Even though responsive web design seems to be the perfect solution towards making a user-friendly and practical website, there are a few disadvantages that come from it. These include:

•    The websites take a longer time to develop. This is because they use the basic coding technology.
•    They are allocated a longer testing time (UAT) before they can be allowed to be fully operational.
•    The websites perform slower than the app based ones.

All these are the pros and cons of responsive web design. When you weigh both sides of the coin, you see that this is a great solution to all your web design needs. The only thing that needs to be done is take the necessary steps in reducing the testing time and get ways to increase the speed of performance of the websites.

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