When choosing a name for your business, you probably would think long and hard about a name that perfectly resonates what your business is about, right? Choosing a domain name for your website works the same way. Your domain cements your identity and company branding in the online world. It works hand-in-hand with your business name, too.
So, it is a must to establish a domain name that’s memorable, easy to spell and pronounce, and one that elevates your company’s brand. If you’re still at the initial stage of crafting a domain name, you’re in luck because today’s article will be all about that—creating the perfect domain name that YOU and your customers will love.
First things first, what is a domain name?
Before we could create that perfect domain name, let’s first understand what it is and the purpose it serves for your website. Basically, a domain name is a human-readable web address where your target visitors can locate and access your website on the Internet.
Think of it this way: Let’s say “Unit 204 Vantage Building, 178 Richmond Drive” is your office’s physical mailing address. Its online counterpart would be something like — “www.yourwebsite.com”. The latter would be your unique web address where people can find and access your website content from their Internet-enabled computers and mobile devices. A good example of a domain name is this blog you’re reading on — www.iwi.com.sg.
Since people are mostly online to research, find some answers and make comparisons between products and services, make sure that your domain name has the potential to boost your brand and rankings on search engines.
Domain Name vs. Web Hosting Plan
Before you can create a website, you need to have these two important things ready: (1) domain name, and (2) web hosting plan. While these two are inherently different, some people still mix them up.
So, how does a domain name differ from web hosting? A domain name serves as your unique online address while a web hosting is a service that provides storage space to house all your website content such as texts, plugins, themes, videos, music, etc.
For ease and convenience, you may want to have your website’s domain name and web hosting service hosted by the same hosting provider. But, this isn’t mandatory. You still have the option to have them hosted by separate providers.
How to Find and Create the Best Domain Name
As there’s got to be thousands of domain names registration each month, new domain owners need to register their domain names fast before it’s too late. Here are other tips you can follow when crafting a domain name for your website.
Make it uniquely your own
Whether intentionally or unintentionally, some website owners had a brush with the law because they made the mistake of registering the same domain as with popular websites. Each domain name has to be unique so as not to infringe on other company’s copyright.
Never use misspellings, hyphenated or plural version of any existing domain names. Doing so is a recipe for disaster and will likely lead to costly and time-consuming lawsuits, especially when the original domain owner finds out their website traffic is going to your site.
Keep it short and simple
To make it more memorable to your visitors, keep domains short and simple. According to a study done by Gaebler, the top 50 websites around the world have an average of six characters on their domain name. This may not be true to all websites, but at least make yours easy to type and pronounce for your visitors.
Don’t use slang like ‘u’ instead of ‘you’ or ‘m8te’ instead of ‘mate’. Try asking your friends to write down or pronounce your domain and see if they can do it without any difficulty. If it’s too long or difficult to remember, then you might want to reconsider that domain name.
A .com domain extension works on any type of websites
Even though new domain extensions are introduced each year, .com still remains the most popular and the safest choice for website owners. That’s because it has been around the domain market for decades and most people are familiar with it. To grow your traffic and boost your brand, we recommend that you choose a .com which is widely accepted and well-known than .site or .xyz.
However, using a .com domain has its downsides, too. As this domain extension has been available in the domain market for years now, there’s a good chance that shorter and easily recognizable domain names might have already been taken.
If you want to rank in specific group or locations, going for specific ccTLD or any group-specific domain can do wonder for your search rankings. If you’re targeting US customers, you can use a .us extension or if your site is into graphic design, then you can look into using a .design extension instead.
For niche websites, adding keywords can make your domain name look more descriptive. So, say your niche is in baking, try adding your target keywords as a prefix or suffix on your domain name (ex. www.mybakingaddiction.com). By adding your keywords, it increases your chances of being discovered and visited by your target audience who might be interested in what you have to offer.
This can work especially for those whose domain names are already taken up. Search for the most popular keywords you want to rank for and evaluate the results that appear.
Register your domain name ASAP!
You don’t have to activate your entire website to register a domain name. Even if you’re not ready, you can still purchase that domain name, park it for the meantime to avoid losing it to someone else. Most of the domain names are actually affordable, and you can find one for just any type of niche. You can contact our IWI domain name specialist to assist you with registering your domain.
First Impression Starts with a Name
A great way to brand your website is by choosing a domain name that’s memorable and well-thought of. By following the tips we mentioned in this blog, you’re on your way to building a long-term potential for your website.
If you’re still not sure what domain name works for you, you may want to get in touch with our IWI domain hosting team to assist with your domain registration. We have a wide selection of domain extensions that are perfect for almost all types of business niche. You don’t even have to register your web hosting with us. Just click on the link below for you to get started.