I have to admit that I was equally perplexed when I finished writing this article and thought of the title. Well, as futuristic as it might appear, there is no better way of looking at the growth of the web hosting industry than to focus on where it is headed to. While other experts might extend the focus to five or ten years in future, I intend to focus on the industry’s performance come next year.
So, what is it that we are talking about to start with? Web hosting services are basically internet services that allow individual websites to be accessible via the World Wide Web at any time or place. Basically what you would normally do is create a website whose contents are contained in your personal computer as normal HTML or XML files. The accessibility of such files, as may be expected, is very limited.
A web hosting company takes up the responsibility of hosting your website so that anyone who is interested in its contents can access it through the internet. The main beneficiary of web hosting services is the ever expanding business community. With most of the marketing now being done over the internet, such websites can’t afford to have their website’s down at any one time.
They may opt to dedicate a section of their staff and time to managing their business websites but as anyone might tell you, such a move would be ridiculous. Businesses exist with the sole goal of making profits. By allowing an independent company (web hosting client) to manage your website, you can concentrate on other business activities that directly expand the business’s profit margin.
The statement above alone tell us that the business world and the web hosting industry are two entangled fields that cannot do without the other. In our discussion, therefore, we shall be making reference to the online and mobile marketing strategies that have been adopted by visionary businessmen; strategies that, if they are to bear fruits, have to ride on the success of the web hosting industry.
As of today, some of the biggest names in the web hosting industry include digitalocean, bluehost, WP Engine, A2 Hosting, HostGator, GreenGeeks, Web Hosting Hub, Arvixe, iPage, InMotion Hosting, and Siteground. These companies and the thousands that we have not enlisted here attribute their success to the digital marketing strategies that have been adopted by businesses today.
If we consider the power of the internet today, no business can pride itself of being successful without a powerful website to boost it. Recent reports suggest that websites remain the number digital channel that businesses need to invest in. This statement seemed to hold some truth for about 37% of the business managers in 2013, 40% in 2014, and 60% in 2015. This automatically implies that the web hosting industry must at any one point be growing at a higher percentage than the percentages above.
It is clear from the discussion so far that the growth of the two sectors is virtually intertwined. We already are aware of the strategies that businesses are taking to ensure continued growth; digital marketing being one and the most cost-effective of these strategies. This only begs the question: what are web hosting companies currently doing to ensure that they remain reliable come 2016?
In answering this question, we shall highlight some of the things that the leading players in the web hosting domain are doing so as to gunner so many points in reviews and user ratings. These are as described below:
- Location – the location of a website’s servers determines how easy or how difficult it is for customers to access the website’s contents. From experience, local servers are faster to access than overseas servers. In order to address this issue, web hosting companies are following the footsteps of businesses and establishing server-centers that are closer to the business’s customer base.
- Bandwidth – bandwidth is yet another issue that can either enhance or hinder the growth of the web hosting sector. The internet is all about connectivity. Web users want to access web pages as if they are the only ones doing so at a time. This simultaneous access to a business’s website by thousands of people across the world requires greater bandwidth. Web hosting companies are investing greatly on this resource to ensure that their clients get unlimited bandwidth.
- Availability – web hosting companies have to ensure that their client’s websites (mostly businesspeople) are always up all the time. The consequences of a business’s website being down even for a few minutes might imply the downfall of that business due to a loss of their return on investment.
- Support – last but not least, for web hosting companies to thrive in 2016, they have to improve their support services. Businesses are looking for web hosting services that are up for 99.9% of the time and when the websites are down there needs to be an immediate support team available to listen to the customer’s issues.
In conclusion, the growth of the web hosting industry in 2016 is forthcoming provided the players take up the challenges that we have highlighted in the four points above.