Considering the increasing number of cyber security and data privacy concerns, replacing HTTP with its secure alternative, HTTPS, is becoming increasingly important.
Though HTTPS has been around for years, many websites have traditionally served traffic over an insecure HTTP channel. In the early days of the web, server and network performance were often restricting factors as to whether a site used HTTPS. The server had to have enough horsepower to manage the encryption and decryption of the data, and the network had to be able to handle the extra activity.
Many of these performance concerns have become obsolete — the cost of adoption is now low enough that we should begin looking into using HTTPS everywhere.
Security and Privacy
The primary reason why HTTPS is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send over the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.
HTTPS also provides authentication. This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information. Why is this important? The nature of the Internet means that your clients will usually be sending information through several machines. Any of these computers could assume to be your website and deceive your users into giving them private information. It is only possible to dodge this by getting an SSL Certificate from a trusted SSL provider.
SSL provider is important, trusted SSL providers will only issue an SSL certificate to a verified company that has gone through several identity checks. You can use our RapidSSL Certificate which is supported on 99.9% of Web Browsers and mobile devices. Web browser manufactures verify that SSL providers are following specific practices and have been audited by WebTrust.
Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to buy from you. SSL providers will also give you trust seal that instills more trust in your customers.
HTTPS also protects against phishing attacks. A phishing email is an email sent by a criminal who tries to impersonate your website. The email usually includes a link to their own website or uses a man-in-the-middle attack to use your own domain name. Because it is very difficult for these criminals to receive a proper SSL certificate, they won’t be able to perfectly impersonate your site. This means that your users will be far less likely to fall for a phishing attack because they will be looking for the trust indicators in their browser, such as a green address bar, and they won’t see it.
Better Search Ranking
HTTPS has started to play a factor in the world of search engine placements. Google consider HTTPS/SSL to be the ranking signal within the Google search Algorithm. And although it may be a small factor, it still provides another reason for anyone interested in search results to make the switch. Also, Google confessed that the HTTPS ranking signal will be strengthened in the near future.
It’s Inexpensive and an Advantage of the Bleeding Edge Technology
Most people are scared to jump on board because they don’t know how to do it or it’s too costly. This is not a viable excuse since we provide free SSL with our hosting plans for a very affordable price! Once you have your SSL, most content management systems have an easy “always use HTTPS” toggle to use it across your entire site.
Over the years browsers went from document viewers to full operating systems of their own that can even run complex web apps, access user location, file system and store data locally. As browsers get more powerful, the trust bestowed on respective sites grows much more valuable. Browser vendors are starting to consider only granting permissions to domains served with HTTPS. If you want to take full advantage of the modern browsers, you might have to enable HTTPS for your sites.
Want SSL for your website? We have free SSL for every hosting plan that we offer! Contact us @ (65) 6720 1802 or leave us an email at firstname.lastname@example.org. Our trained, in-house experts are here to help 24/7.