Background

Just like every person has a name and a telephone number, every computer connected to the Internet has a name (a domain name) and an address (an Internet Protocol, or IP, address).

If you have not already registered an Internet domain name, and you might like to use one of your trademarks or your trade name in an Internet domain name, we recommend that you register trademark or trade names as an Internet domain name now, if it still available.

The Advent of a Global Domain System

Internet use is growing quickly. Email is fast, inexpensive, and can be sent without leaving your desk. The World Wide Web is the multimedia aspect of the Internet, and Web pages typically include text, images and "hyperlinks" that allow the viewer to jump to a different paragraph, page or image, by pointing and clicking on an underlined word using a mouse. Although the payoff may be uncertain, more and more companies are developing "home pages" advertising their goods and services.

Internet domain names are used in both e-mail addresses and in World Wide Web addresses. A domain name traditionally comprised the name of the computer on which the owner has an account. For a commercial entity, the domain name typically comprises the word or characters immediately proceeding ". com" in a Web address or e-mail addresses. For example, our firm domain name comprises "abc"; and our World Wide Web address is http://www.abc.com.

An Internet domain name identifies a person or company, and their electronic location, in much the same way that a telephone number identifies you and your location, Domain names, like telephone numbers, must be unique to work. However, unlike telephone numbers, the Internet does not have area codes for different areas of the country to increase the number of times the same number or identifier can be used. Domain names are registered by numerous domain registries around the world, on a first come, first served bases. Once a domain is successfully registered by the respective registry, it is entered into the "Shared Registry System" by Internet Domain Registrars. The domain name then becomes accessible to Internet users worldwide.

Domain names can be made up of traditional trademarks owned by a company. Domain names are identifying words, and it is very desirable for businesses to use their valuable trademarks or service marks in their domain names. If a company uses its trademark in its domain name, this may make it easier for potential customers to remember the company's World Wide Web address and to access the company's Web page. It is possible to perform a keyword search to find a Web page, but this can often be time consuming.

Because there can only be one registered owner of a domain name, the first of such businesses to register the domain name will be the owner or holder of the domain name, and latecomers must choose a different domain name.

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